This December thousands of men around the world banned together under one mission: to lay down their razors to grow out their best beard. No, they weren’t just slacking off on shaving for a month – instead their goal was to raise awareness and funds for the fight against colorectal cancer by participating in Decembeard. The result, a tapestry of beards ranging from peach fuzz to the kind you’d find on a stereotype lumberjack. AND $7,090 raised for the Colorectal Cancer Association of Canada.
This was the CCAC’s third year participating in Decembeard and both REAL MEN and REAL WOMEN were encouraged to participate by getting sponsors to support their beard growth – for women by faking, making, or painting a beard.
Colorectal cancer is the second biggest cancer killer for men and women combined in Canada, and yet it is 90% preventable and curable if caught in its early stages. In 2014, 1 in 13 men and 1 in 16 women will be diagnosed with colorectal cancer. This amounts to approximately 24,400 (about 13,500 men and 10,800 women) new cases of colorectal cancer each year. That’s why awareness is so important.
The funds we raised with all those who participated and our sponsor; Big City Beards, (for every sale they made during December they donated $1 to the CCAC and advocated for the campaign) will continue to help and support people with colorectal cancer and their families, and raise awareness of the disease, its symptoms, the need for early diagnosis and promote screening in Canada.
“Decembeard is a great charity for the lazy man! What can be easier than stopping to shave for a month!? Aside from the constant reminders from my wife to stop twisting/scratching/combing my patchy beard it is an easy way for me to raise awareness for a disease that has affected my family immensely.
When people see me with my patchy beard they often ask what’s going on and it is a great way to start the conversation about colorectal cancer and how easily it can be prevented. I look forward to many more years of not shaving in December!” Robert Stein
Health is our main priority and we believe in strengthening our bodies, skin and hair with only the best natural and organic products available, and that’s why we brought it upon ourselves to create the healthiest, most nurturing beard care product line on the market!
We believe in challenging the industry norms by handcrafting (USDA organic certified, International Organic Certified, Vegan Certified, Kosher Certified) products that will be extremely beneficial for all of our bearded friends. They will soothe the beards of our users, with natural ingredients that have been used for hundreds of years by our forefathers, stretched across the globe. These organic and effective treatments are going to keep your skin nourished and moisturized, leaving you with the softest, healthiest beard one could ever ask for.